Impact, not a website builder.

Voice Generative CMS

Set up cleanly on-brand once. Growth, control and scaling by voice.

The voice-driven, generative content management of the rfl.gd platform. A brand-compliant base kit is prepared once, after which new pages and changes are created exclusively by voice or API. Self-hosted, live in minutes, in the EU.

Product: rfl.gd Voice gCMS
Impact area: Content (Live)
Model: SaaS · White-label & single
Operation: Self-hosted · EU

01 — The product

First the foundation, then it grows by voice.

Voice gCMS builds every website in two steps. First, a clean, brand-compliant base kit is generated with our AI technology and reviewed and released once by experts: design system, modules, header and footer, logo, fonts and colours. On this approved foundation, new pages and changes are then created exclusively by voice or API.

This keeps consistency, brand image and the design framework intact at all times. The customer describes what they need, the system implements it within the given framework. No theme tinkering, no sprawl, no technical debt.

02 — How it works

Phase 1 · one-time — foundation

Base kit on-brand

Generated with our AI technology, reviewed and released once by experts. After that, the brand-compliant framework is in place.

Design systemModule libraryHeader & footerLogo · fonts · coloursQuality gate

once the foundation stands, voice control is unlocked

Phase 2 · ongoing — by voice or API

Speak / API

Say in natural language or send via API what should be created.

AI agent

Creates real content and modules, strictly within the given framework.

Module

New page or change from reviewed, consistent building blocks.

Live

Published in the background, online in 1–10 minutes.

Iterative and consistent: re-speak, adjust, see it instantly. Every change stays within the brand-compliant framework, is versioned and traceable at all times.

Positioning

Voice gCMS in the rfl.gd ecosystem.

Voice gCMS is the generative CMS in the Content impact area — “on brand, on quality” — and shares platform, single sign-on and operation with the other modules, on the common foundation of data and infrastructure.

Culture

Empower people

Agents

Automate processes

Knowledge

Secure & use knowledge

Content

Scale communication

Modules · Content impact area

Voice Generative CMSVoice gCMS

Live

Content CreatorCampaigns & assets

Beta

Content RepurposingReuse content

Planned

The foundation

Data

Data, clean & usable

Infrastructure

Operation & sovereignty, EU

03 — Core features

What sets Voice gCMS apart at its core.

Base kit on-brand

Clean foundation first, then controlled growth instead of sprawl.

Voice & API

Control content via natural language or programmatically through the API.

Generative AI agent

A coding agent produces real code and real content, no mock-up.

Consistency guarantee

Only registered modules may be used, keeping everything within the framework.

Module architecture

Reusable building blocks, freely combined and extensible per tenant.

Multi-tenant

Maintain centrally, deliver in isolation. Many websites, one system.

Brand fidelity

AI extracts logo, fonts and colours, every page stays on-brand.

Live in minutes

Versioned publishing per domain, built in the background, online in 1–10 minutes.

Preview & approval

Password-protected preview, the customer approves, then it goes online.

Versioning & audit

Real files with history and audit trail, every step traceable.

Self-hosted & GDPR

Servers in the EU, no third-party trackers at runtime, full data sovereignty.

Multilingual, GEO & SEO

Language URLs, llms.txt for AI search, structured data, top performance.

Smart media library

Central image management that automatically adds attributes to every image: alt text, descriptions, tagging.

Accessibility

Designed for WCAG 2.1 AA: keyboard operation, contrast, alt text and skip links.

Micro-animations & illustrations

Subtle scroll reveals and micro-interactions plus vector-based SVG illustrations, performant and razor-sharp.

Ready-to-use module of the rfl.gd platform: booking in the catalogue, single sign-on, app switcher and automatic provisioning, no manual setup per customer.

Inside view

Backend, interface and result.

An abstracted view of the system: central maintenance in the backend, control by voice, a finished live page within the brand framework.

Backend consoleWorkspaces, pages, modules and media library in one place. Publish with a click.

Voice interfaceDictate instead of click, the agent generates the matching module.

Result: live pageA clean, on-brand website, delivered performant and accessible.

04 — Sales models

As SaaS: white-label licence or single tenant.

The same product, two SaaS models. Partners license Voice gCMS for many tenants under their own brand, or a single tenant uses it directly.

Model A · for partners & agencies

SaaS white-label · multi-tenant

One licence, many tenants under the partner brand.

A white-label licence under which the partner operates any number of customer websites under their own brand. rfl.gd provides the technology and stays invisible.

Own branding, own domain, own end-customer pricing
Tenant management for any number of customers
Maintain centrally, deliver isolated per tenant
Onboarding, training and operation included
Licence model, scales with the number of tenants

Model B · for one brand

SaaS single tenant

One platform, one website.

A single tenant, one website. For companies, practices, clinics and freelancers who want to run their site effortlessly and maintain it by voice.

Turnkey base kit on-brand
Maintenance by voice or API, no technical staff needed
Fixed monthly operation, clearly calculable
Hosting, maintenance and updates from one source
Quick start, first live page on the same day

Both models run on the same platform and infrastructure. A partner can additionally have individual tenants managed directly, the models are not mutually exclusive.

05 — Pricing model

A model that grows with the business.

Core logic: a one-time setup of the base kit plus a predictable monthly SaaS operation. AI usage is included in fair quotas, additional consumption by effort with a small administrative surcharge. All prices net.

SaaS white-label · multi-tenant (partner)

Component	Content	Conditions *
Partner onboarding	Base kit on-brand, white-label setup, training, handover	one-time €9,900
Platform licence	White-label access, tenant management, updates, support	from €299 / month
Per active tenant	Per operated customer website, volume-tiered	€25–39 / month

The partner sets end-customer prices freely and keeps the margin. Server and hosting costs are billed separately. Alternatively, a revenue-share model instead of a fixed licence is possible.

SaaS single tenant (one website)

Package	For whom	Scope	Setup *	Operation *
Starter	One-pager to small website, freelancers & practices	up to 10 pages · up to 10,000 words	from €4,900	€49 / mo.
Business	Multi-page corporate site, maintenance by voice	up to 25 pages · up to 25,000 words	from €12,500	€149 / mo.
Pro	Extensive, multilingual, higher AI quota	up to 50 pages · up to 50,000 words	from €19,500	€349 / mo.
Corporate	Multiple brands or domains, special requirements	50+ pages · 50,000+ words	on request	on request

Included in operation: maintenance, updates and a monthly AI quota. Server and hosting costs (EU) are added separately. Page and word counts are guidelines, additional consumption by effort. Larger projects above the Corporate tier on request.

* All prices are net, plus statutory VAT.

Why this model holds up

The one-time setup covers building the base kit, the monthly SaaS operation creates predictable, recurring revenue. In white-label, revenue scales with the number of the partner’s tenants, without rfl.gd having to sell per customer. Both models share the same infrastructure, the marginal cost per additional website is low.

Sales

Resell Voice gCMS, from the first conversation.

Voice gCMS is a module of the rfl.gd platform by Reflagged GmbH. Whether as a white-label partner with your own tenant licence or as a single tenant: the base kit is ready, maintenance is by voice, sales can begin.

Arrange a conversation To the platform